With the National Health Work Conference in 2024, the National Medical Security Work Conference, the National Drug Supervision and Administration Work conference, the National Medical Device Supervision and Administration Work Conference, the National Nursing work Conference, the National meeting of Directors of Traditional Chinese Medicine, etc., have been held successively, indicating the direction for the medical and health work in 2024. According to the contents of each meeting, the key contents of national health, medical security, drug supervision, medical device supervision, nursing, and traditional Chinese medicine development in 2024 were sorted out.

                                         01 Medical Science and Technology

      Medical data circulation: It emphasizes the importance of medical data circulation, and proposes to realize the transformation of data value through data assets.

Medical data "moving" is the premise of data assets.

     In order to stimulate the value of data silence, the government has issued the "Data elements X" three-year action Plan (2024-2026), to help data give full play to its multiplier effect, build a digital economic system with data as the key element, and it is imperative that medical data "move".

AI+ medical: The scenario-based large model is expected to lead the application of AI in the medical field, and solve the commercial realization problem through the actual landing application.

Life sciences and healthcare are among the most important application areas for AI technology. In 2023, ChatGPT opened the prelude to the booming development of the large language model industry, which is also a new starting point for AI medical treatment, and more and more manufacturers began to try to cut into the actual demand scenario for the subsequent development and realization of large models.

Hospital information construction: medical cloud construction boom, hybrid cloud multi-cloud architecture may become the mainstream.

      With the intelligent transformation of medical business and the explosive growth of data, the IT infrastructure and operation and maintenance management of hospitals are facing new challenges. According to CHIMA's survey, about 40 percent of hospitals are currently experimenting with cloud services, and nearly 75 percent of those that are not said to be doing so within three to five years.

Medical insurance control market: The infrastructure market will be fully released in 2024, and the value-added data market will become the focus of competition.

In 2021, the National Medical Insurance Bureau issued a document clearly promoting the DRG/DIP payment method to cover all eligible medical institutions that carry out hospitalization services, and basically achieve full coverage of disease types and medical insurance funds. This has led to the rapid development of the medical insurance fee control market, and it is expected that the market space for the construction of basic systems is about 17 billion yuan, and will be fully released in 2024;

                               02 About Medicines and Devices

      Industry reshuffle and reshaping: pharmaceutical companies face challenges, short-term stability and efficiency, long-term innovation driven, in order to cope with the industry profit "pain".

In recent years, pharmaceutical companies have faced a series of challenges such as the implementation of policies such as collection, the improvement of regulatory requirements, a long research and development cycle and fierce market competition, which have made their profitability suffer a certain impact. In the short-term trend of the industry, the development of the pharmaceutical industry will show a fluctuating trend, many head enterprises seek transformation in the change, independent research and development of product pipelines, mergers and acquisitions and pharmaceutical companies are the main strategy of head pharmaceutical companies to increase efficiency and maintain stability; In the long-term trend of the industry, pharmaceutical companies will tap potential markets in the period of revenue growth, temper innovation, and meet new opportunities for development.

Medical device collection and going to sea: Domestic medical devices have obvious advantages in collection, and actively expand overseas market.onder the background of the normalization of medical device collection, the advantages of domestic medical device manufacturers appear in the collection, with the relaxation of the collection policy margin, the bid price increases, the profitability of domestic medical device enterprises has been improved. Enterprises in the adjustment of business layout at the same time, but also the medical equipment to go to sea as a key step to improve profits, leading enterprises actively layout overseas markets, in addition to gradually realize the localization of overseas operations, but also actively expand the high value of medical equipment sales scale, truly achieve "product" and "brand" double sea.

                                03    Medical service

      Chinese medicine development: Emphasis on evidence-based, digital, standardized Chinese medicine, the introduction of interdisciplinary, to achieve a new type of Chinese medicine.

Starting from the theory, change the traditional theoretical expression of TCM, re-explain the mechanism of treatment with modern scientific language, create a new set of disease detection methods and data analysis methods, and apply them to the innovation of TCM diagnosis and treatment equipment, continue to upgrade the performance of existing TCM equipment, and help doctors achieve the unity of high-quality standards in diagnosis and treatment methods; At the same time, evidence-based medicine research and other disciplinary techniques are introduced to give full play to the value of drugs. In the future, with the gradual penetration of traditional Chinese medicine in people's lives, the integration and development of traditional Chinese medicine and related industries such as health preservation and health tourism will be conducive to achieving better economic, social and ecological benefits.

Consumer healthcare: Under the economic fluctuations, consumer healthcare has entered a new stage of fine operation, and the brand focuses on special areas to provide fine products and ultimate services.

In recent years, consumer activity has declined, prompting consumers to start showing more rational planning and smarter choices. Whether it is a product or a service, consumers not only give higher requirements for its own diversification and personalization, but also begin to look forward to its basic functions or services beyond the expected value, seeking more satisfaction. The innovation of products and services requires the brand to have excellent technical ability and imagination space.

                             04   Universal Health Care

         Digitization of primary medical care: Internet + medical care continues to deepen, which is expected to break the deadlock of primary medical care and empower primary medical care through digital capability sinking.

Digital empowerment has become a key way to promote the popularization of high-quality medical resources to the grassroots, and the establishment of region-centered data sharing, interconnection, and highly integrated health and health networks to provide integrated Internet + medical services has become a practical solution for "strong grassroots". Through continuous data accumulation and precipitation, the first-entrant enterprises can firmly grasp the resource advantages, further strengthen the scale effect, and at the same time move from the quantity accumulation to the qualitative improvement, realize the establishment of the primary medical ecosystem, and constantly consolidate its ecological resource integrator and central hub position.

Health care industry: Focus on the changes in the needs of the elderly, from survival to development needs, and seize the new blue ocean of health care industry.

The pension industry in our country is still in the primary stage, with great potential for development. Focusing on the changes in the needs of the elderly, the development of the health care industry shows obvious characteristics from the survival stage to the development stage, and the industry adheres to the basic argument of just demand and universal benefit in the short term. Focus on the development of functional products and services in the medium-term; In the long run, it focuses on old-age support and explores more development directions for "happy" needs. It can be seen that in the future, more types of enterprises such as medical, care and finance will compete to flood into the "silver economy" market, provide more accurate and more levels of products and services, and build a diversified and ecological health and elderly care service.

Predicting the trend of health care development in 2024 should be based on the theme of "return and recovery". The development of the industry has returned to normal, the development of enterprises has returned to rationality, and the medical field has recovered. With the acceleration of healthy China, the continuous breakthrough of innovative technology and the continuous deepening of medical reform, the medium and long term development trend of the pharmaceutical industry can be summarized by three themes: "growth", "upgrade" and "differentiation". With market recovery, innovation-driven, industrial upgrading, and enterprise differentiation, the development potential of China's healthcare industry will continue to be released in the future, and the prospect is promising.

Article source: EasyTrial