"Sichuan has hotpot, and I'm from Yibin—home of the famous Yibin Ranmian noodles. But today, let's talk about pink and oranges." With this opening by Professor Jia Yuming, the screen was instantly flooded with "pink bubbles".

On September 20, 2025, during the first National Science Popularization Month, the "Pink Hour – 'Breast' Health Assurance: A Full-Cycle Lecture" livestream kicked off on time. Guided by the Sichuan Association for Science and Technology and jointly organized by The First Affiliated Hospital of Chengdu Medical College, Yibin Second People's Hospital, and Sichuan Cancer Hospital, the event ultimately attracted 62,000 views and 48,000 real-time comments, setting a new record for western China’s cancer-themed public welfare livestreams.

I. Expert Team Takes Center Stage – Even a Lung Nodule Specialist Talks Breast Health

Professor Jia Yuming hosted the livestream, skillfully guiding the session while responding to offstage questions. He humorously addressed frequently asked topics such as, "Can marrying a '怕耳朵' (henpecked) Sichuan man reduce the risk of breast cancer?" and "Can breast cancer patients eat tofu?" – earning him the playful title "an脱口秀 performer held back by his oncology career."

Professor Guo Peng from Sichuan Cancer Hospital kicked off by joking, "Although I’m known for my 'Lung Nodule Clinic,' today I’m here just for breast health." He compared early screening for lung nodules and breast cancer: "Lungs need a CT scan, but breasts can be checked with your own hands." He also introduced the concept of "cancer-prone personalities," citing the case of a 32-year-old patient who underwent breast-conserving surgery, and urged "Type C personalities to learn emotional release." His quote, "Nodules born from anger can’t beat health built on laughter," quickly went viral in the comments.

II. Sichuan Opera Orange "Six-Step" Self-Check – Soy Sauce Fermentation Meets Screening Timing

"Oranges can 'change faces,' and so can breasts!" Professor Liu Chaomin from The First Affiliated Hospital of Chengdu Medical College unveiled a new creation in the "Medical Orange" series – the Chengdu Orange Breast Protection: Tianfu Food & Time Guide. The guide incorporates elements like Sichuan face-changing opera, Shibantan soy sauce, and pandas holding bamboo into breast cancer early screening: the soy sauce making steps – "selecting beans → making qu → sun-fermenting" – correspond to three key screening ages: 20, 40, and 60. The "Sichuan Opera Orange" acts as a self-examination coach, and a six-step self-check diagram illustrated by college students is included, with a QR code to access a 3-minute early screening video. Professor Liu demonstrated on site: "Use flat fingers like wiping a face, rotate like changing a mask, lift arms to feel armpits like swinging water sleeves – remember the orange, and you’ve got it!"

III. Rainbow Plate + Orange Anatomy – Solid Knowledge Served Visibly

Professor Zhang Ting from the same hospital followed with the "Rainbow Plate" concept: more protein, more dietary fiber, more dark-colored fruits and vegetables; less sugar, less processed food, less alcohol. She also set the record straight on tofu: "Phytoestrogens ≠ human estrogen – breast cancer patients can eat it without worry!"

Graduate student Gao Mingxiang brought out a 1:1 breast model, then took out an orange: "Orange peel = skin, orange segments = glandular tissue, orange pith = Cooper's ligaments." In 30 seconds, she turned abstract anatomy into an "afternoon tea" scene, prompting comments like, "From now on, eating oranges will feel like revision."

IV. Crossover Cultural Creation – Pink Ribbon with a Sichuan Opera Vibe

V. Community Roadmap – Intangible Heritage Science "Drops In" to Your Doorstep

Finally, Cai Peng, Secretary-General of the Chengdu Science Culture Industry Association, highlighted: "Medical science popularization needs boundary-breakers." September is Science Popularization Month, a time when science outreach is in full swing across various fields. While medical topics have always drawn public attention, people used to turn pale at the mention of cancer. Now, integrating comics with intangible cultural heritage has allowed medical science to crossover, presenting cancer awareness in a completely new light that feels fresh and engaging. Reflecting on his years in science communication, he emphasized the importance of combining science popularization with cultural creativity – turning the pink ribbon into a "cultural ribbon," and transforming "turning pale at cancer" into "turning interest toward cancer."

After the livestream, the "Pink Hour" project will roll out breast cancer early screening training in communities across Chengdu, Zigong, and other areas. The "Sichuan Opera Orange" guide and orange models will be brought into daily life, building an early screening brand with Sichuan’s intangible cultural heritage features. This will help more women learn to protect their health within a cultural context that feels "most familiar" to them.